Team Profiles

Edison Lachica Jr.

Sr. Solutions & Ideation Partner

Edison’s career has been defined by his exceptional sales management and strategic planning skills. Having worked with Herbs & Nature Corporation, Cheng Ban Yek Co. Inc., ADP Industries Corporation, Ever Bilena Cosmetics Inc., Kraft Foods Philippines Inc., Zuellig, Gillette, and many others, Edison has accumulated 36 years of experience. Throughout his career, he has consistently driven success in critical areas such as Key Accounts Management, Sales Distribution Management, and Food Service Management.

Edison’s expertise lies in formulating development plans and programs that align with sales revenue and margin targets, making him an effective executive coach and mentor for sales teams. His adaptability is evident in his role in business restructuring and reorganization as markets evolve, and his interpersonal skills enable him to navigate relationships with external stakeholders effortlessly. Edison’s core competencies include strong leadership, discipline, and a visionary mindset, enabling him to lead sales teams and implement comprehensive programs focusing on key business drivers. He excels in strategic direction and achieving revenue targets, making tough decisions and pioneering change while engaging with business partners to enhance and expand the business through impactful business reviews. Overall, Edison’s professional excellence and proven abilities contribute to his success in guiding sales teams, facilitating growth, and driving the development and growth of businesses.

Edison’s commitment to continuous learning and professional development is evident in his extensive training history, which includes passing the Civil Service Government Examination and attending numerous seminars and training programs. He has consistently sought opportunities to expand his knowledge, focusing on sales management, negotiation, and leadership. Edison’s dedication to excellence has garnered him numerous awards and accolades throughout his career. His recognition includes the Winning Together Award and the Special Award for Creative Solutions during his time at Kraft Foods. Additionally, he has received certificates of appreciation and achievement from various organizations, further highlighting his outstanding contributions.